Retail Outreach for National Chicken Month in September

Retail Outreach After 18 years, much of the industry is aware of our annual campaign. We continue to work hard to make sure meat department managers and retail marketing directors across the country make the most of this great chicken sales opportunity. Direct Mail Mailers are sent to nearly 2000 contacts, reaching marketing executives responsible for more than 90% of the grocery stores nationwide. After an initial overview of the campaign was sent in May, follow up pieces highlight the Point of Sale items available and the new "Taste the Possibilities" tagline that makes use of the logo more effective than ever before. Email and Personal Letters Anyone who has responded to the campaign in previous years receives an email reminder with a link to this site, making it easy to include National Chicken Month in their plans again this year. Top retail chains receive a personal letter with a sample of the POS items to encourage their participation.		Click for Campaign Pitch Tools

Campaign Pitch Tools In addition to the resources on this site that explain the National Chicken Month campaign, a comprehensive PowerPoint presentation and a PDF for a Campaign overview Handout are available for download. The goal is to make it easy for chicken companies and their representatives to present the campaign and motivate their retailers to participate. If you need any further support, don’t hesitate to contact us.
Brought to you by the National Chicken Council and the U.S. Poultry & Egg Association National Chicken Month Campaign created by The Cyphers Agency Advertising • Marketing • Public Relations